Company: Turner Imaging Systems
Industry: Diagnostic Imaging / Mobile Fluoroscopy
Engagement Type: Strategic Partner
Services: Messaging, Website, Sales Enablement, Creative, Brand Refinement
Turner Imaging had a revolutionary product but a communication problem. Their mobile mini C-arm delivered clinical flexibility no competitor could match. The challenge was getting buyers to see it that way. We helped them translate innovation into commercial credibility.
Turner’s portable imaging system had global interest but inconsistent market adoption. Their messaging was feature-heavy, and their digital presence lacked the polish and structure to resonate with clinicians, partners, and distributors alike. They needed a partner who could bring clarity, consistency, and creative execution.
We partnered with Turner’s leadership and commercial team to evolve the entire brand system from how they positioned the product, to how they presented themselves across every channel.
Turner now communicates with clarity and confidence. Their materials reflect the caliber of their product. And their sales teams, distributors, and partners all speak from the same page; literally and strategically.
"Icovy helped us go from clinical to commercial. We don’t just look like a real player now, we sound like one."
Let’s refine your commercial presence